The Key To A Successful Listing

I get asked all the time- how do your listing sell so fast and for so much over asking price? Well it’s not as simple as it looks. 

Preparing your home for the market is a process and it takes a seasoned expert to guide you through it. Most houses need a refresh: painting, decluttering and staging can make a world of difference. And they may sound like a big expense but when your house looks perfect, you’ll always see a huge return on the investment. Removing personal items also helps…you want buyers to imagine themselves living there, not you. 

Pricing strategy is essential - overpricing your house is a recipe for failure. So by knowing the market and looking at comparable sales, I will price a home to get the most eyes on it and the most buyers in the door. Once someone falls in love, they will spend every last dollar to make the home theirs. Expert marketing matters too, and while I’m not giving away all my secrets here, using the best photographers, videographers, plus targeted advertising and social media strategies will get your home into escrow in no time.